ReplyAnvil — AI-powered outbound that actually books meetings

The cold outreach problem

Most outbound is broken — and getting worse.

In 2026, deliverability is harder, prospects are warier, and AI-generated emails are getting flagged at record rates. Generic tactics don't work. Here's what we see daily inside B2B sales orgs.

40%

of an SDR's week is often spent on prospecting and list-building instead of selling — burning meaningful payroll on work AI now does in seconds.

90d

is roughly how long the average B2B contact list stays accurate. Many teams send to dead inboxes for months without realizing it.

2wks

is how quickly a fresh sending domain can get flagged when teams skip warmup, blast volume, and ignore inbox placement signals.

Who this is for

Built for B2B operators. Not for everyone.

We get better results by saying no to the wrong fits. If you don't see your business in the left column, ReplyAnvil probably isn't the right tool — and we'd rather tell you that on the call than two weeks into the engagement.

✓ Best fit

B2B SaaS, agencies, IT/MSPs, consultants, real estate tech, professional services
Companies with deal sizes of $5,000 or higher
Founders and sales leaders who already know their ICP
Teams with a working offer and a closing process — we feed pipeline, you close it
Operators who treat outbound as infrastructure, not a magic button
Anyone willing to commit at least 90 days for warmup + optimization

✕ Not a fit

B2C, consumer-facing brands, or e-commerce
Local service businesses with under $2,000 deal size
Teams expecting blast outreach or spammy volume
Companies without a tested offer or close rate data
Anyone needing meetings within 7–14 days (we ramp through warmup)
Buyers looking to "test" outbound on a one-month commitment

How it works

Four phases. Forty-five days to predictable pipeline.

We don't blast volume. We build infrastructure. The first 14 days are setup. Weeks 3–6 we ramp. From month 2 onward, your calendar fills with qualified calls.

Days 1–3

Discovery & ICP

60-min kickoff call. We extract your ideal customer profile, value prop, objection patterns, and target outcomes. You get a written ICP brief and campaign strategy doc within 48 hours of signing.

Days 3–10

Infrastructure

We provision 3–10 sending domains and 12–40 inboxes. SPF, DKIM, DMARC configured. Native warmup runs for 7–10 days. Your primary brand domain is never used for cold sends — it stays clean.

Days 10–14

Copy & Targeting

We write your 5–7 step sequence using proven outbound frameworks, AI-assisted personalization, and manual review. Lists are pulled from Apollo and verified for accuracy. You approve everything before we send a single email.

Day 14+

Launch & Optimize

Campaigns go live. Daily volume ramps from 20 to 40 emails per inbox. Replies are auto-categorized by AI and routed to your calendar. Weekly reports. Bi-weekly A/B tests. You see meetings on your calendar by week 4.

Tangible deliverables

By Day 14, here's exactly what you'll have.

No vague timelines. No "we'll get to it." This is the concrete output of your first two weeks — built, configured, and ready to send.

ICP brief

Written customer profile + targeting criteria

Campaign strategy

Sequenced approach, angles, and KPI plan

3–10 sending domains

Registered, configured, owned by you

12–40 inboxes

Provisioned, named, ready to send

SPF / DKIM / DMARC

Authentication on every domain

Approved sequences

5–7 step copy you've signed off on

Verified prospect list

Cleaned, deduped, ready to load

Launch schedule

Daily volume + ramp plan

Reporting dashboard

Live metrics + weekly reports

Pricing

One flat retainer. Zero per-seat games.

All tiers include infrastructure, copy, sending, reply handling, and weekly reporting. No hidden tool charges. No domain markups. Setup fees are one-time.

Anvil Starter

For founders testing cold email

$2,500

/ month

+ $1,500 one-time setup

1 ICP, 1 campaign
Up to 500 emails/day, 12 inboxes
2,000 verified prospects/month
Monthly copy refresh
Weekly performance reports
Shared Slack channel

Typical target 5–10 meetings/month

Get started

Anvil Growth

For scaling B2B teams

$4,000

/ month

+ $2,500 one-time setup

2–3 ICPs, multi-segment campaigns
Up to 1,500 emails/day, 24 inboxes
5,000 verified prospects/month
Bi-weekly copy A/B testing
AI reply handling + auto-booking
LinkedIn outreach add-on included
Dedicated Slack + monthly strategy call

Typical target 10–20 meetings/month

Book a strategy call →

Anvil Scale

For sales teams & enterprise

$7,500

/ month

+ $4,000 one-time setup

Unlimited ICPs and campaigns
Up to 3,000 emails/day, 40+ inboxes
10,000+ verified prospects/month
Multi-channel: email + LinkedIn + warm calling
Continuous copy optimization
Custom CRM integrations
Dedicated CSM + QBRs

Typical target 25–40 meetings/month

Talk to sales

You'll know by month 2 if this is working. If we miss the agreed target, you can cancel without continuing the commitment. Targets are set with you on the strategy call — never pulled out of thin air.

ROI calculator

Run your numbers. See the real cost-per-meeting.

Plug in your average deal size and close rate. We'll project what ReplyAnvil could cost you per booked meeting — and what it might return in pipeline.

Inputs

Your business

Tier

Avg deal size ($)

Close rate (%)

Meeting → opportunity (%)

Months to evaluate

Projected results

Over 6 months

Meetings booked

~16/mo on Growth tier

Cost per meeting

$266

all-in retainer + setup

Closed-won deals

11.5

at your close rate

Pipeline value

$172.8K

closed revenue

For every $1 you invest, projected return is 6.6× in closed revenue. Projected payback: ~4 weeks.

Directional only. Actual results depend on close rate, sales cycle, offer quality, market size, list quality, and follow-up speed. We'll set realistic targets together on the strategy call.

Operator proof · Pre-ReplyAnvil

The same playbook that cut support 35% across an MLS.

Before founding ReplyAnvil, our founder Lance Wheeler built an internal AI chatbot system in real estate technology that reduced support volume across 10+ departments and serves 80,000+ professionals. That same operator approach — automate what's repeatable, escalate what matters, measure everything — is what powers ReplyAnvil campaigns today.

We took the same AI infrastructure that cut support tickets by 35% across an entire MLS, and pointed it at outbound. The math is the same: automate what's repeatable, escalate what matters, measure everything.

Lance Wheeler

Founder, ReplyAnvil · Product Owner in real estate tech

These results reflect past operator work in real estate technology, not a ReplyAnvil client engagement. Client case studies will be published as engagements conclude.

Support volume reduced

35%

↓ across 10+ departments

Professionals served

80K+

via AI chatbot deployment

Promotions in 3.5 years

consistent measurable impact

Certifications

CSM·CSPO

+ Duke AI PM cert

About the founder

Built by an operator, not an agency.

I'm Lance Wheeler. I'm a Product Owner in real estate technology by day — earning four promotions in 3.5 years, shipping a real AI chatbot system that cut internal support volume by 35%, and learning what actually moves metrics inside B2B service organizations.

I built ReplyAnvil because I watched too many talented sales teams burn 40 hours a week on prospecting work that AI does better. The category is full of agencies that hide behind black-box reports and 12-month contracts. We're the opposite. Transparent process, owned domains, no per-seat math, and a guarantee on month two.

If you're a B2B founder or sales leader who needs predictable pipeline without hiring three SDRs and a sales ops manager — that's exactly who we built this for.

CSM · CSPO certified

Duke AI PM cert

Based in Altamonte Springs, FL

Connect on LinkedIn Book a call with Lance →

— Lance Wheeler, Founder

Frequently asked

Real questions. Direct answers.

Realistically, weeks 4–6. Weeks 1–2 are infrastructure and warmup. Week 3 is when campaigns ramp to full volume. The first qualified meeting usually lands between day 21 and day 35. By month 2, you should be hitting your tier's target meeting count consistently. If you're not by end of month 2, you can exit with no further obligation — that's the Month 2 Pipeline Guarantee.

No — and that's a deliberate design choice. We never send cold email from your primary brand domain. We register 3–10 separate sending domains that resemble yours (e.g., yourbrand-mail.com, getyourbrand.io). Your main domain stays clean and protected. We configure SPF, DKIM, and DMARC on every sending domain and run native warmup for 7–14 days before any cold sends.

A meeting is qualified when (a) the prospect replied positively, (b) confirmed a calendar slot, (c) is a decision-maker or has stated influence over the buying decision, and (d) attended or rescheduled. No-shows that reschedule within 14 days still count. Pure no-shows are replaced by additional bookings. The full definition is written into your service agreement so there's no ambiguity.

For B2B in most jurisdictions, yes — when done correctly. CAN-SPAM (US) permits opt-out-based commercial email with required sender identity, physical address, and unsubscribe handling. GDPR (EU) permits B2B outreach under a documented legitimate interest assessment with relevance and easy opt-out. CASL (Canada) is stricter; we exclude Canadian addresses by default unless you specifically request and document implied consent. Every email we send includes a compliance-aware footer with sender identity, physical address, and one-click opt-out. We process unsubscribes within 24 hours, well inside the 10-business-day legal requirement under CAN-SPAM. We're compliance-aware operators — you should still get your own legal review before any major campaign.

You do. Sending domains are registered in your name (or your company's). Inboxes are billed to you. All prospect data, sequences, and reply history are yours and exportable on request — no lock-in. If you ever leave us, you keep the entire infrastructure. Most agencies in our space hide this. We put it in the contract.

A fully loaded SDR (salary, benefits, tools, ramp time) runs $125–150K/year and takes 60–90 days to ramp. ReplyAnvil runs $30–90K/year and aims to produce meetings in week 4. SDRs are still valuable for handling responses and running discovery calls; they're not the right hire for repetitive prospecting and copy iteration. Most of our clients use us to feed pipeline to a smaller, more senior in-house sales team.

Yes — upgrade any time, no fee. Downgrades happen at the start of the next billing cycle. Many Growth-tier clients start on Starter and move up after seeing initial results.

B2B service businesses with deal sizes of $5K+ and clear ICPs — SaaS, agencies, professional services, IT/MSPs, real estate tech, commercial real estate, and B2B consultants. We deliberately don't take on e-commerce, B2C, or anything where the prospect is a private individual rather than a business decision-maker. If you're not sure if you fit, the strategy call will tell us in 20 minutes.

A cold outbound system designed to book 10–20 qualified B2B meetings without hiring another SDR.

Most outbound is broken — and getting worse.

Built for B2B operators. Not for everyone.

Four phases. Forty-five days to predictable pipeline.

By Day 14, here's exactly what you'll have.

ICP brief

Campaign strategy

3–10 sending domains

12–40 inboxes

SPF / DKIM / DMARC

Approved sequences

Verified prospect list

Launch schedule

Reporting dashboard

One flat retainer. Zero per-seat games.

An SDR. A generic agency. Or ReplyAnvil.

Run your numbers. See the real cost-per-meeting.

The same playbook that cut support 35% across an MLS.

Built by an operator, not an agency.

Real questions. Direct answers.

Want to know if outbound can profitably work for your business?